Privacy policy and cookies
Last update : 10/17/2025
equinoxforhorses.com is a site belonging to THE AMERICAN EQUINOX COMPANY, a New Jersey corporation with head offices located at 30 Knightsbridge Rd. Suite 525, Piscataway NJ 08854 UNITED STATES. (hereinafter referred to as the "Data Controller").
equinoxforhorses.com is very concerned about the confidentiality of your personal data as Users are visiting and browsing our Site. The company and Data Controller adhere to all consumer rights and protection provided under the laws of the state of New Jersey, including but not limited to, the New Jersey Data Privacy Law.
Article 1 - Definitions
§1 "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"); an "identifiable natural person" is one who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, an online identifier, or to one or more factors specific to his or her physical, physiological, genetic, mental, economic, cultural or social identity;
§2 "processing" means any operation or set of operations which is performed upon personal data or sets of personal data, whether or not by automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
§3. "controller" means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing; where the purposes and means of such processing are determined by the New Jersey Data Privacy Law ;
§4. "processor" means the natural or legal person, public authority, department or other body which processes personal data on behalf of the controller;
§5. "recipient" means the natural or legal person, public authority, department or other body which receives personal data, whether or not it is a third party. ;
§6 "consent" of the data subject means any free, specific, informed and unambiguous expression of will by which the data subject accepts, by a declaration or by a clear positive act, that personal data concerning him or her may be processed;
§7. "personal data breach" means a breach of security resulting in the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of or access to personal data transmitted, stored or otherwise processed;
§8 "cookie", a cookie is a text file automatically saved in the browser of any User when visiting a website. This text file may contain personal data and/or information relating to the User's navigation.
Article 2 - Purpose
The purpose of this Privacy and Cookies Policy (hereinafter the "Policy") is to define the terms and conditions for the collection, storage, processing and deletion of the personal data (hereinafter "personal data") of any natural person (hereinafter the "User") who simply uses or browses the Site.
The Data Controller assures the User that it implements all necessary means to ensure compliance with the provisions of the New Jersey Data Privacy Law.
Article 3 - User consent
This Policy must be read and accepted by all Users visiting the Site. By clicking on the "read and accepted" box referring to this Policy when entering the Site, the User acknowledges that he/she has read it and gives his/her free, informed and unambiguous consent to the processing of his/her personal data.
The User may, at any time and without justification or prejudice, withdraw his/her consent to this Privacy and Cookie Policy. The User may exercise his/her right to withdraw consent to this Policy by notifying the Data Controller at the following e-mail address: contact@equinoxforhorses.com.
This withdrawal of consent will take effect at the time the Data Controller receives notification of the User's withdrawal of consent.
Article 4 - Data collected
In the course of visiting and using the Site, certain personal data concerning Users may be collected by the Data Controller, in its capacity as Data Controller, or by one or more subcontractors acting in the name of and on behalf of the Data Controller.
§1 - Means of collection
The User's personal data is collected by the following means:
- When communicated by the User :
- by filling in the contact form on the Site; or
- by filling in the newsletter registration form on the Site; or
- by filling in the quotation request form on the Site.
- By automated collection
During the User's browsing of the Site, the Data Controller automatically records certain information relating to the User's preferences and use of the Site. Cookies are used during the User's browsing of the Site to collect this information automatically.
§2 - Type of data collected
The personal data that may be collected are :
- User's e-mail address ;
- User's first and last name;
- The User's telephone number;
- User's Shipping and Billing addresses;
- Any information the User communicates via the "Message" content on the Site's forms;
- The User's browsing preferences on the Site.
§3 - Recipients of data
The recipients of personal data are :
- The Data Controller ;
- Internal employees of the Data Controller acting on its behalf;
- Any legally or administratively authorized person (e.g. judicial authorities);
- The Data Controller's subcontractors responsible for maintaining the Site and participating in the provision of services offered by the Data Controller.
Article 5 - Data processing
§1 - Legal basis for processing
Users' personal data will only be processed if one of the following conditions is met:
- The User has given his or her consent: the User concerned has consented to the processing of his or her personal data for one or more specific purposes;
- The performance of the contract requires it: processing is necessary for the performance of a contract to which the User concerned is a party, or for the performance of pre-contractual measures taken at the User's request;
- Compliance with the law requires it: processing is necessary to comply with a legal obligation to which the data controller is subject;
- A legitimate interest justifies it: processing is necessary for the purposes of the legitimate interests pursued by the data controller or by a third party, unless the interests or fundamental rights and freedoms of the User concerned prevail and require the protection of personal data, in particular where the User concerned is a minor.
§2 - Data processing purposes and retention periods
The reason and duration for storing and processing personal data must be justified by a valid purpose, in addition to one of the legal bases listed above.
Article 6 - Data protection measures
The Data Controller is under an obligation to guarantee the security of Users' personal data that it stores and processes.
The Data Controller maintains a register of all personal data collected from Users. The Data Controller affirms that it implements all necessary security measures to protect Users' personal data contained in this register and to avoid any violation of Users' personal data.
To this end, the Data Controller affirms to Users that it has undertaken a study of the risks associated with the storage and processing of Users' personal data in order to implement adequate security measures as follows:
- Allowing Pseudonymization and encryption of the User's personal data;
- By implementing means to guarantee the confidentiality, integrity, availability and resilience of processing systems and services (i.e. anti-virus protection, secure internal servers);
- Implementing means to restore availability and access to personal data within appropriate timeframes in the event of a physical or technical incident;
- By guaranteeing the use of a procedure aimed at regularly testing, analyzing and evaluating the effectiveness of technical and organizational measures to ensure the security of processing.
Article 7 - Cookies
§1 - Purpose of using cookies
As explained above, a cookie is a text file automatically stored in the User's browser when visiting a website. This text file may contain personal data and/or information relating to the User's browsing.
The sole purpose of the cookies used on the Site is to improve your browsing experience as a User. The cookies used facilitate your browsing by storing some of your personal data when you access and browse the Site. Three types of cookies are used on the Site, their purpose varying according to their type:
- Functional cookies: these are used to store data entered during authentication or searches on the site.
- Advertising cookies: these cookies enable us to identify the consumption and research habits and preferences of Users, so that we can offer them advertising content in line with their personal preferences.
- Security cookies: these are used to protect Users' personal data by encrypting the data contained in other cookies.
§2 - Cookies used, lifetime and function
Each cookie used on the Site is identified by a name. Each cookie has a lifetime, i.e. a period of time after which it disappears and ceases to be active, forgetting any personal data it may have stored. Each cookie also has a function, i.e. a purpose that justifies its installation on the Site.
Here is the list of cookies used on the Site, with their name, lifetime and function:
| Cookie name | Supplier | Lifetime | Function |
| Cookie consent | equinoxforhorses.com | 1 year | Stocke l'état du consentement de l'utilisateur en matière de cookies pour le domaine actuel |